Your Brand, Built to Convert

Operational intelligence for digital-first brands. I find the gaps & fix the systems.

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Results Built on Behavior

Selected results from recent work at a DTC B-Corp

700% UGC growth → Higher purchase confidence
45% fewer returns → Reduced revenue loss
~10% contributed → Stronger lifecycle revenue

10+ years building on a behavioral science foundation, every system I design is built around how customers actually think, move, and decide.

Where Growth Stalls

The operational and customer experience gaps that quietly impact conversion, retention, and scalable growth.

Retention Leakage

Most DTC brands over-invest in acquisition while under-leveraging their existing customer base.

Operational Drag

Unstructured workflows and undocumented processes create invisible costs that compound over time.

Conversion Erosion

Traffic without conversion
is a structural problem, not a creative one.

These aren’t surface-level issues — they’re structural.

Here’s how I identify and fix them:

01
Diagnose the Gap

We identify the primary constraint across your business — whether it’s customer experience, lifecycle, or operations.

02
Build The Fix

I prioritize that area and restructure it to remove friction and improve performance.

We put the right systems in place to support conversion, retention, and long-term scalability.

03
Implement & Strengthen

SERVICES

  • For brands who are getting traffic but not converting.

    A blind review of your website through a behavioral science lens. I identify:

    • What's confusing

    • What's missing psychologically

    • What's working against your customer's decision to buy

    Delivered as a clean document with insights ranked by revenue impact. No access needed.

    Includes: Behavioral analysis and specific recommendations.
    Does not include: Copywriting, design changes, or implementation. (Available as add-ons)

    Scope and final price confirmed after a brief discovery conversation.

  • For brands who are converting but losing customers before they come back.

    I identify where customers are dropping off, losing trust, or not returning through a review of your funnel:

    • Email sequences

    • Landing pages

    • Checkout flow.

    Delivered as a prioritized fix list with specific recommendations. Backend access required.

    Includes: Behavioral analysis of your funnel and specific recommendations. Does not include: Copywriting, redesign, or implementation. (Available as add-ons)

    Scope and final price confirmed after a brief discovery conversation.

  • For brands whose CX tools aren't doing what they're supposed to.

    I identify what's broken, underperforming, or missing entirely through a 14-day audit of your:

    • Review program

    • Return program

    • Loyalty program

    • Support infrastructure.

    Delivered as a full strategic document with a 60-minute walkthrough call.

    Includes: Behavioral analysis of your CX infrastructure and specific recommendations.
    Does not include: Copywriting, redesign, or implementation. (Available as add-ons)

    Scope and final price confirmed after a brief discovery conversation.

  • I rebuild and restructure so everything works together the way your customer's journey actually requires.

    All three audits above combined:

    • Website

    • Funnel

    • CX infrastructure

    Plus full implementation. Timeline 60 to 90 days.

    Includes: All three audits plus copywriting, redesign recommendations, and implementation of approved changes.
    Does not include: Paid media, platform subscriptions, or third-party tool costs.

    Scope and final price confirmed after a brief discovery conversation.

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